The team at was significantly involved in the evaluation Thomas TressSenior Product Manager Big Data & Advanced Data Analytics at O2 Telefonica: “The determination of meaningful figures for major events such as the Oktoberfest is one for organizers big challenge. The recording is usually done via different data sources such as booking data from travel portals, aerial photos or samples. Our Have Mobility Insights analytics the advantage of being objective and based on the largest possible sample. Almost all relevant information can be determined via mobile phone and movement data: the number of visitors, their place of origin nationally or internationally, age structures, length of stay and much more – and that completely anonymously and without drawing conclusions about individual persons.”
Natalia LamotteSenior Partner Manager B2P, adds: “Whether Oktoberfest, city festival or concert, location insights from our analysis partner Invenium provide event organizers valuable insights into the event – already during the events and not afterwards, because O2 Telefónica can send the data to the analysis partner in real time.”
